What exactly is a fractional COO?

A senior operator who owns your operation one to two days a week: supply chain, freight, fulfilment, inventory and suppliers, with accountability for the results. Not an advisor with a deck.

Are you a supply chain consultant or a fractional COO?

Both, and the distinction that matters is a different one: advisor versus operator. A typical supply chain consultant diagnoses and hands you a report. We diagnose, then run the fix inside your business. Consultants diagnose. We operate.

What does the supply chain audit include?

Freight and landed cost, fulfilment and 3PL contracts, inventory and demand planning, suppliers, and catalogue economics, every finding quantified and source traced. Fixed fee, two to three weeks, credited in full against your first month if we go on to fix what we find.

How much does a fractional COO cost?

US market retainers run $5,000 to $12,000 a month for most engagements, reaching $18,000 for heavier ones, against a full time COO's true employer cost of $280,000 to $320,000 a year. Every engagement starts with the audit, which funds itself through the credit.

What size brand do you work with?

Consumer brands doing $5M to $50M. Below roughly $4M, hold off: the founder plus discipline can usually carry it, and the fee is better spent on stock.

Can you help us renegotiate or leave our 3PL?

Yes, and usually in that order. We audit the invoices against the contract, benchmark your rate card against live market quotes, and renegotiate with numbers in hand. When the relationship is genuinely broken, we plan and run the migration without customer facing disruption.

Do you handle tariff refunds?

Yes. The 2025 tariffs were ruled unlawful and refunds are being processed now, but they are claimed, not sent, and for brands that shipped DDP the money often sits with the forwarder rather than the brand. We confirm your position and run the recovery on contingency.

Do we have to commit to a full fractional COO engagement?

No. The audit is a standalone product, projects are scoped with an end date, and the ecommerce operations consultant engagement gives you senior direction without execution. Every door works on its own.

Open to select engagements

Scale Your DTC Brand Without Breaking Operations

Yrs Consumer Ops

$12m+

Saved

$100m

GMV

Yrs Consumer Ops

$12m+

Saved

$100m

GMV

We work inside $5m–$100m consumer brands to build the systems, planning, supply chain and team needed to scale with more control, better cash flow and fewer operational fires.

Our services

Trusted by scaling consumer brands

Fractional COO, operations and supply chain work for brands building their next stage.

What worked at $5m won’t get you to $50m.

More products, more channels and bigger purchasing commitments. Decisions that once worked on instinct now need a clear plan.

The business has grown. The way it runs needs to grow with it.

Explore our services

$12m

In recovered margin

$100m

In GMV

Years DTC operations

11 +

Brands supported

What feels familiar in your business?

You don’t need to know the cause to start the conversation.

We’re growing. Ops can’t keep up.

BUILD FOR GROWTH

Build the operation your growth needs.

We strengthen planning, systems and your supply chain so more orders, products and markets don’t mean more firefighting.

Where we help

Demand planning, supplier capacity, fulfilment, systems and team structure.

Discuss your operation

Sales are up. Cash is tight.

Too much stock. Still selling out.

Everything comes back to me.

I’m not sure where to start.

More than one? That’s common. We can help you work out what comes first.

We’re growing. Ops can’t keep up.

BUILD FOR GROWTH

Build the operation your growth needs.

We strengthen planning, systems and your supply chain so more orders, products and markets don’t mean more firefighting.

Where we help

Demand planning, supplier capacity, fulfilment, systems and team structure.

Discuss your operation

Sales are up. Cash is tight.

Too much stock. Still selling out.

Everything comes back to me.

I’m not sure where to start.

More than one? That’s common. We can help you work out what comes first.

Our services

The right support for your next stage.

From finding the priorities to hands-on delivery and ongoing leadership.

Supply Chain & Operations Audit

Best when

You know something needs to change, but aren’t sure what to tackle first.

What it means for your brand

See where margin and cash are leaking, what fixing it is worth and where to act first.

Explore the audit

Supply Chain & Operations Audit

Best when

You know something needs to change, but aren’t sure what to tackle first.

What it means for your brand

See where margin and cash are leaking, what fixing it is worth and where to act first.

Explore the audit

Operations Consulting

Best when

You have a clear operational challenge and need someone to own delivery.

What it means for your brand

Improve margins, free up cash and build capacity - with someone accountable for making it happen.

Explore consulting

Operations Consulting

Best when

You have a clear operational challenge and need someone to own delivery.

What it means for your brand

Improve margins, free up cash and build capacity - with someone accountable for making it happen.

Explore consulting

Fractional COO

Best when

Your team needs direction and accountability as the business grows.

What it means for your brand

More control over costs, cash and growth. Less dependence on you. Without a full-time COO hire.

Explore fractional support

Fractional COO

Best when

Your team needs direction and accountability as the business grows.

What it means for your brand

More control over costs, cash and growth. Less dependence on you. Without a full-time COO hire.

Explore fractional support

Not sure which fits?

Discuss your operation

How it works

Diagnose

We review your data, processes and partner performance to identify the causes, quantify the opportunities and agree what needs fixing first.

Diagnose

We review your data, processes and partner performance to identify the causes, quantify the opportunities and agree what needs fixing first.

Diagnose

We review your data, processes and partner performance to identify the causes, quantify the opportunities and agree what needs fixing first.

Ownership

We agree the scope, responsibilities and measures of success. You know who is driving the work and how progress will be tracked.

Ownership

We agree the scope, responsibilities and measures of success. You know who is driving the work and how progress will be tracked.

Ownership

We agree the scope, responsibilities and measures of success. You know who is driving the work and how progress will be tracked.

Build

We put the changes into practice with your team and suppliers, resolve blockers and measure performance against the agreed baseline.

Build

We put the changes into practice with your team and suppliers, resolve blockers and measure performance against the agreed baseline.

Build

We put the changes into practice with your team and suppliers, resolve blockers and measure performance against the agreed baseline.

Independence

We document processes, train your team and establish clear ownership, so improvements last beyond our involvement. Where needed, we support hiring and handover.

Independence

We document processes, train your team and establish clear ownership, so improvements last beyond our involvement. Where needed, we support hiring and handover.

Independence

We document processes, train your team and establish clear ownership, so improvements last beyond our involvement. Where needed, we support hiring and handover.

Some of our work

A selection of our portfolio across named and confidential client projects.

Dog Friendly Co

Dog Friendly Co partnered with Onflair to strengthen planning, supply chain and fulfilment, supporting international growth and delivering $1.6m in verified savings.

$1.6m

Verified savings

7 → 8 figure

Run rate growth supported

Dog Friendly Co

Dog Friendly Co partnered with Onflair to strengthen planning, supply chain and fulfilment, supporting international growth and delivering $1.6m in verified savings.

$1.6m

Verified savings

7 → 8 figure

Run rate growth supported

Sports Headwear Brand

A fast-growing headwear brand selling across direct-to-consumer, wholesale and social commerce. Our audit identified significant cost-reduction opportunities and around $750k in stock requiring targeted action.

$2m

overall savings identified

$750k

overstock flagged

Sports Headwear Brand

$2m

overall savings identified

$750k

overstock flagged

Womenswear Fashion Brand

A fast-growing womenswear business with an established fulfilment operation. Our audit identified around $550k in first-year opportunity across freight, inventory, returns and production costs.

$550k

First-year opportunity identified

$80k

Savings in freight

Womenswear Fashion Brand

A fast-growing womenswear business with an established fulfilment operation. Our audit identified around $550k in first-year opportunity across freight, inventory, returns and production costs.

$550k

First-year opportunity identified

$80k

Savings in freight

Nimsdai Store

Nirmal Purja built one of the most recognisable personal brands in the world from the side of a mountain. We ran the business behind it.

Reduction in cost of goods

37%

Faster lead times

Nimsdai Store

Nirmal Purja built one of the most recognisable personal brands in the world from the side of a mountain. We ran the business behind it.

Reduction in cost of goods

37%

Faster lead times

See all case studies

What our clients say about working with Onflair

Hear from the clients who we've worked with at Onflair.

If you're thinking of hiring Onflair, my best advice is to just do it - they saved us hundreds of thousands of dollars in the first month. It's a no brainer and I'm so glad we decided to bring Anthony and Onflair on.

Sandra Abade

Co-Founder, Dog Friendly Co.

Onflair delivered a level of operational rigour that matched the standards we hold ourselves to as a brand. The collection came in on spec, on time, and under budget. We wouldn't hesitate to work with Anthony again.

Peter

Mercedes Benz

Anthony and the Onflair team transformed how we run our brands operation. Lead times came down, costs came down, and for the first time we had a supply chain we could actually plan around. Exactly what we needed.