Dog Friendly Co

Year:

2026 - Present

Service:

Industry:

Retail / Apparel

Size:

50 employees

Dog Friendly Co. built a loyal customer base of more than 1 million dog owners across the US, UK and Australia. When the operation started struggling to keep up with that growth, we came in to rebuild it.

The company

Dog Friendly Co is a fast-scaling DTC pet accessories brand: harnesses, collars, leashes, beds and apparel, sold to more than 1 million dog owners across the US, UK and Australia. Strong brand, loyal customers, and US volume growing faster than anything behind it.

Challenge

Pet accessories at this scale is brutal operational maths. Sixteen colourways across core SKUs multiply into hundreds of size and colour combinations. Manufacturing sat across seven Chinese suppliers with no shared standards. Three markets held inventory, and the US 3PL was failing at exactly the moment US volume exploded. The brand had done everything right in front of the customer. The infrastructure behind the storefront was carrying twice the load it was built for.

What we did

Audited the full operation, factory floor to customer door, and identified over $1,000,000 in risk and recoverable value. Renegotiated sea and air freight against live market rates. Audited fulfilment invoices line by line and recovered the erroneous charges. Formalised supplier standards and agreed a raw materials buffer that eliminated a recurring stock risk. Selected a new US 3PL and managed the transition. Built the demand planning function: forecasts, reorder triggers, a buying calendar.

What changed

$755,339 in verified savings, evidenced against packing lists, invoiced rates and like-for-like quotes.
100% on-time delivery across the supplier base under the standards framework Onflair introduced.
Freight rebuilt to book against live market rates instead of rolled-over contracts.
Competitive US 3PL tender run end to end, agreement signed and the full US channel forecast loaded.
Marketing calendar and operational setup mapped, so launches, stock and freight now run to one plan.
New product category launching on planned, sea-freighted stock instead of panic air freight.

Discuss your project with us

If you're thinking of hiring Anthony, my best advice is to just do it - he saved us hundreds of thousands of dollars in the first month. It's a no brainer and I'm so glad we decided to bring Anthony and Onflair on.

Sandra Abade

Co-Founder, Dog Friendly Co.

Onflair delivered a level of operational rigour that matched the standards we hold ourselves to as a brand. The collection came in on spec, on time, and under budget. We wouldn't hesitate to work with Anthony again.

Peter

Mercedes Benz

Anthony and the Onflair team transformed how we run our brands operation. Lead times came down, costs came down, and for the first time we had a supply chain we could actually plan around. Exactly what we needed.