The company
A fast-growing headwear and lifestyle business creating distinctive products for sports fans. Its range combines licensed designs with original collections, supported by regular product drops and an expanding catalogue.
The business sells through its own online store, wholesale partners and social commerce. Overseas manufacturing and an in-house warehouse support the operation, making coordination between purchasing, inbound freight and channel demand increasingly important as volumes grow.
Onflair was engaged to assess how the operation could support continued growth while improving margin and working capital.
The problem
Purchasing had become reactive. Frequent, smaller orders increased dependence on air freight, while the absence of clear replenishment rules made stock commitments harder to control.
Significant capital sat in overstocked products. Much of that stock still sold; the issue was buying too far ahead of demand, rather than a warehouse filled with products nobody wanted.
Shipping economics also needed attention. Customer shipping charges, carrier rates and order mix were not consistently aligned. Meanwhile, marketplace sales required closer examination to establish their contribution after product, platform and fulfilment costs.
The business also needed a complete comparison of running its own warehouse against outsourcing.
The solution
We reviewed financial records, sales, inventory, purchase orders and shipment data to connect operational decisions with their commercial impact.
We assessed stock against demand across retail and wholesale, benchmarked carrier and inbound freight rates, and reconstructed the full cost of fulfilment - including labour, space, packaging and postage.
We also examined marketplace order economics and modelled alternative fulfilment arrangements.
The recommendations distinguished near-term commercial changes from improvements requiring stronger planning. That sequencing mattered: a move towards sea freight depended on a buying process capable of supporting larger, planned shipments.
Stock value flagged for action
Inventory held in overstocked or inactive products, requiring targeted purchasing and stock-management decisions.
Stock value flagged for action
Inventory held in overstocked or inactive products, requiring targeted purchasing and stock-management decisions.
Stock value flagged for action
Inventory held in overstocked or inactive products, requiring targeted purchasing and stock-management decisions.
Modelled outbound carrier rate savings
Potential savings from matching carrier arrangements more closely to the existing shipment profile.
Modelled outbound carrier rate savings
Potential savings from matching carrier arrangements more closely to the existing shipment profile.
Modelled outbound carrier rate savings
Potential savings from matching carrier arrangements more closely to the existing shipment profile.
Near-term inbound freight savings
A benchmarked opportunity to reduce freight costs before changing the purchasing model.
Near-term inbound freight savings
A benchmarked opportunity to reduce freight costs before changing the purchasing model.
Near-term inbound freight savings
A benchmarked opportunity to reduce freight costs before changing the purchasing model.
Fulfilment operating model savings
The estimated cost difference between the existing warehouse operation and a benchmarked outsourcing scenario.
Fulfilment operating model savings
The estimated cost difference between the existing warehouse operation and a benchmarked outsourcing scenario.
Fulfilment operating model savings
The estimated cost difference between the existing warehouse operation and a benchmarked outsourcing scenario.
Client name withheld. Figures are rounded and presented in USD. Annual figures are modelled opportunities, subject to implementation and validation. Shipping and fulfilment scenarios may overlap. Inventory value does not represent guaranteed cash release.
If you're thinking of hiring Onflair, my best advice is to just do it - they saved us hundreds of thousands of dollars in the first month. It's a no brainer and I'm so glad we decided to bring Anthony and Onflair on.
Co-Founder, Dog Friendly Co.
Onflair delivered a level of operational rigour that matched the standards we hold ourselves to as a brand. The collection came in on spec, on time, and under budget. We wouldn't hesitate to work with Anthony again.
Anthony and the Onflair team transformed how we run our brands operation. Lead times came down, costs came down, and for the first time we had a supply chain we could actually plan around. Exactly what we needed.
Head of Operations, Nims Store
Anthony and the Onflair team transformed how we run our brands operation. Lead times came down, costs came down, and for the first time we had a supply chain we could actually plan around. Exactly what we needed.
Head of Merchandising, OnlyFans
If you're thinking of hiring Onflair, my best advice is to just do it - they saved us hundreds of thousands of dollars in the first month. It's a no brainer and I'm so glad we decided to bring Anthony and Onflair on.
Co-Founder, Dog Friendly Co.
If you're thinking of hiring Onflair, my best advice is to just do it - they saved us hundreds of thousands of dollars in the first month. It's a no brainer and I'm so glad we decided to bring Anthony and Onflair on.
Co-Founder, Dog Friendly Co.
