Advisory
Overview
Not every brand needs an embedded operator. Some need a senior voice in the room for a specific decision. Some need an experienced operator to review what they have built and tell them honestly where it breaks. Some need project-level support on a defined problem with a defined outcome.
Advisory is how we work with brands that need serious operational expertise without a full fractional engagement. It is flexible by design, structured around what the business actually needs rather than a fixed scope. Whether that is a one-off strategic review, ongoing senior oversight at board level, or operational input on a specific project, we shape the engagement around the problem.
Every advisory engagement is led personally by Anthony Mellor. Nine years embedded inside scaling apparel and DTC brands. $12M+ in supply chain costs recovered. The same operational expertise as a fractional engagement, applied at the level and pace the business requires.
Process
Define
01
A direct conversation about the problem. What needs solving, what decisions need to be made, and what a successful outcome looks like. We scope the engagement around that, not around a pre-packaged service.
Assess
02
We review what you have. Supply chain, operations, supplier framework, team structure, systems, commercial model, whatever is relevant to the problem. We come with an honest view of where things stand, not a diplomatic one.
Advise
03
We give you a clear, commercially grounded perspective on what needs to happen and in what order. Where relevant we produce a written output that the business can act on independently.
Support
04
Depending on the engagement, we remain available to support implementation, answer questions as decisions are made, or step in on specific workstreams where hands-on expertise is needed beyond advice alone.