The brands behind our breakdowns, ranked by what they keep.

Ops rank is bottom-line margin: what the operation actually keeps per 1.00 of sales. Margins are on the basis each company reports and every basis is labelled. Fiscal years end at different points, so each brand is shown at its latest reported year.

Rank by
What the operation keeps per 1.00 of sales, on the basis each company reports.
#BrandFY endRevenueMarginKept per 1.00
1Adanola
31 Mar 2024latest confirmed
$76m
33.1%PBT
33p
1Lululemon
1 Feb 2026
$11,100m
19.8%OPERATING income - not net; basis differs
~20coperating
1Zara (Inditex)
31 Jan 2026
$32,117m
15.5%group net income
~16cgroup
1Represent
31 Dec 2024latest filed
$125m
12.8%PAT
13p
1SuperdryTeardown →
26 Apr 2025
$500m
9%adj PBT; 13.5% stat PAT
9padj
1Dr MartensTeardown →
29 Mar 2026
$1,021m
7.2%adj PBT
7padj
1Reformation
27 Dec 2025
$507m
2.5%net income
~2c
1GymsharkTeardown →
Jul 2025FY25
$864m
1.1%PBT
1p
1ASOSTeardown →
31 Aug 2025
$3,308m
−4%adj LBT; -11.4% stat
negative
1Boohoo (Debenhams Group)
28 Feb 2026
$1,224m
−11.8%PBT
negative
1CastoreTeardown →
3 Aug 202518-month period
$298m
−12%pre-tax loss; 18mo basis
negative
1Allbirds
31 Dec 2025
$152m
−50.7%net loss
negative

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